Yunara Life

Redefining healthcare as the pinnacle of self-care

Join us as we redefine preventive & longevity medicine as the ultimate act of self-care

Yunara Life

Redefining healthcare as the pinnacle of self-care

Where healthcare meets self-care

Yunara Life was founded and is guided by a world-class team with proven success at leading companies including One Medical, Oracle, CityMD, L’Oréal, and e.l.f. Cosmetics. Leveraging deep expertise in digital health, consumer branding, and multi-site healthcare operations, they are building an innovative, tech-enabled model that seamlessly unites healthcare and self-care.

Problem

When was the last time you asked yourself:

“How does my skin look?”
“Am I losing hair?”
“Should I get a massage this weekend?”

Now… when was the last time you asked:

“How do the inside of my arteries look?”
“Am I becoming insulin resistant?”
“Should I get my blood pressure checked?”

Our culture has ritualized self-care while neglecting preventive care – prioritizing what’s visible and instantly gratifying over what silently undermines longevity and healthspan.

Furthermore, healthcare is lumped in with sickcare. Patients simply going for routine check-ups are forced to share space with people who are acutely ill, unnecessarily exposing them pathogens. Of course preventive care feels like a chore – inconvenient, and even risky – something easy to postpone.

As a result:

    • Chronic diseases often go undetected until it’s too late
    • Preventable conditions become expensive health burdens
    • Even health-conscious people tend to fall through the cracks

We don’t have a knowledge gap.
We have a behavior gap

Self-care

Healthcare

Solution: Rebrand Healthcare

To drive true behavior change, healthcare must feel as good as self-care.

Yunara Life is closing the gap between what people know they should do and what they’re actually motivated to do, by stacking evidence-backed preventive care with experiences they already prioritize and enjoy.

Our hybrid model integrates:

  • AI-powered guidance for lifestyle change and behavioral nudges
  • Gamified incentives that reward healthy actions with indulgent services
  • Integrated lifestyle centers that reimagine healthcare as self-care, by providing frictionless access to labs & scans alongside spa services in a serene environment.

This isn’t just a new way to deliver care, it’s a new reason to want it.

Because healthcare is, in fact, self-care.

GTM Strategy & Timeline

Traction

Yunara Life builds on the proven success of LIC Lifestyle & Beauty, Long Island City’s most popular longevity health and medical aesthetics clinic. Grown primarily through word-of-mouth and results-driven care, the brand has earned deep trust – so much so that patients are asking to invest.

What began as a boutique practice is now the launchpad for a scalable, tech-enabled wellness ecosystem.

Key momentum:

    • Revenue on track to 12x initial investment in first year of full-time operations
    • Investor interest from loyal patients
    • Growing waitlist for the full Yunara Life experience
    • Proven integration of aesthetics and lifestyle coaching and product-market fit
    • Strong brand affinity in a competitive NYC market
    • Beta version of app under development
    • Early franchisee inquiries from out-of-state markets

Expanding on the vision of “Lifestyle & Beauty” with a tech-enabled platform, a gamified rewards system, and elevated wellness spaces, Yunara Life will transform preventive care into a desirable ritual.

FAQs

Investor Help, Quick Answers

What is Yunara Life?

Yunara Life is a hybrid AI-driven lifestyle medicine platform and luxury wellness center. We integrate preventive healthcare with indulgent self-care, using personalized technology, preventive testing, and gamified rewards to drive sustained healthy behavior. Our mission is to make healthspan optimization feel as rewarding as a spa day.

Traditional healthcare is reactive and centered on sick care, while the “wellness” or “biohacking” industry often lacks oversight and offers unproven outcomes. Lifestyle medicine can prevent or reverse up to 80% of chronic disease, yet people struggle to sustain healthy habits without meaningful incentives.

Yunara combines evidence-based prevention with consumer-grade design to create a trusted, aspirational platform that makes preventive care as engaging as self-care.

Yunara is not just a spa, app, or clinic – it’s a hybrid gamified behavioral health platform combined with a premium lifestyle center with multiple layers of defensibility:

    • Lifestyle medicine platform integrating behavioral health, nutrition, and exercise support
    • Preventive testing offerings that guide each user’s individual health goals and actions
    • Gamified rewards system tying behavior change to luxury self-care incentives
    • High-touch, luxury lifestyle centers that separate well-care from sickcare, by providing frictionless access to labs, scans, and regenerative treatments, where people routinely visit to look and feel good
    • Proven medical leadership and deep industry experience

Yunara was founded by Erika Chen, a board-certified nurse practitioner with experience spanning primary care, emergency medicine, and the aesthetic medicine and beauty industries. The advisory team includes industry leaders from Amazon, Oracle, One Medical, CityMD, L’Oréal, and e.l.f. Cosmetics, bringing expertise in technology, healthcare operations, and consumer branding.

The convergence of healthcare, wellness, and consumer tech represents a multi-trillion dollar opportunity. Yunara is positioned at the intersection of:

  • Preventive and lifestyle medicine ($120B+)
  • Longevity & biohacking ($40B+ and growing at an unprecendented rate)
  • Med spa industry ($20B+, growing 12% CAGR)
  • Corporate wellness and benefits ($60B+ globally)
What traction has Yunara Life achieved so far?

Yunara is building on the success of LIC Lifestyle & Beauty, the most popular medical spa in Long Island City, NY with hundreds of loyal clients. We are now launching the full Yunara platform, with AI-driven tools, gamified incentives, and a flagship lifestyle center in Manhattan. Current patients have been so enthusiastic about the product that they themselves have requested to become investors, and we have a rapidly growing waitlist of interested users. National investor and franchisee interest, early user feedback, brick & mortar design, beta app development and corporate partnership discussions are already underway.

Yunara combines recurring digital revenue with elevated in-person services, all tied together in a positive feedback loop:

    • Essential app tier: Low-cost access for everyone, rewarding healthy behaviors with points and gamified incentives.
    • Premium app tier: A subscription unlocks deeper personalization, AI-driven insights, and advanced features tailored to each user’s health journey.
    • Brick-and-mortar subscription: Membership to the full Yunara ecosystem, including premium app access plus luxury in-person services (aesthetic, spa treatments, longevity & hormone health), with planned expansion into further preventive screenings and well-care visits (e.g., STI testing, travel vaccines, regenerative medicine).

We are currently raising a pre-seed round via SAFE (Simple Agreement for Future Equity) on a rolling basis, closing December 31st, 2025. The total round size is $1.2 – 1.8 million. Funds will be used to develop the MVP (minimal viable product), build out the Manhattan flagship location, and grow our user base through strategic marketing.

Please click here to see our full pitch deck. If you have any further questions, please feel free to contact us at invest@yunara.life.

As AI wellness apps flood the market, Yunara’s moat lies in combining digital intelligence with in-person luxury experiences that can’t be replicated simply by code. We believe the future of healthcare will be self-care.

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Erika Chen, FNP-BC

Founder

Chief Executive Officer, Chief Alignment Officer

Erika Chen, a board-certified nurse practitioner, combines clinical expertise with exceptional business acumen in her role as CEO of Yunara Life. She earned her BBA in Marketing from Texas A&M, her BSN and MSN in Nursing from Columbia University, and completed a fellowship in emergency medicine.

Prior to founding Yunara Life, Erika held administrative and clinical roles during the growth phase of One Medical (pre-IPO/Amazon acquisition) and worked closely with engineers and product managers to streamline the company’s digital products, gaining firsthand experience in scaling tech-enabled, patient-centered care. Her earlier career as a brand manager and makeup artist for the skincare company Philosophy sharpened her ability to merge science and sales, while her experience as an educator in music, academics, and nursing cultivated her talent for inspiring and engaging people across disciplines.

Erika’s lifelong dedication to guiding people on their journey of self-actualization is the foundation of Yunara Life. As Chief Executive Officer, she leads the company’s strategic growth with entrepreneurial vision and a deep understanding of both healthcare and consumer markets. In her role as Chief Alignment Officer, she ensures that Yunara’s culture, mission, and community remain deeply connected and rooted in balance, fulfillment, and authentic living. Having lived in both Colombia and Taiwan, she is fluent in Mandarin and Spanish and brings a global perspective to her work. At the heart of her vision is a company culture grounded in kindness, inclusivity, and genuine care, both within Yunara Life and in the world beyond.

Marcus Dillavou

Co-Founder

Chief Technology Officer

Marcus Dillavou serves as Co-Founder and Chief Technology Officer of Yunara Life, bringing nearly two decades of experience at the intersection of advanced technology and healthcare innovation. He is the founder of VIPAAR (now HelpLightning, valued at $39MM), where he pioneered augmented reality solutions for remote surgery and clinical training and successfully commercialized five patents. With a background in scientific visualization and high-performance computing, Marcus combines technical depth with practical application, consistently bridging emerging technologies with critical clinical needs.

Throughout his career, Marcus has led engineering, system design, and platform development with a focus on AI, healthcare SaaS, and scalable architectures. At HelpLightning, he was responsible for building robust platforms that delivered interoperability and reliability at scale, enabling sustainable growth and widespread adoption in the healthcare sector.

At Yunara Life, Marcus directs the development of the company’s core digital platform and technical strategy. His leadership ensures that our technology not only aligns with clinical and operational goals but also anticipates the next wave of healthcare innovation, turning ambitious ideas into durable, scalable solutions.

Craig Zebuda, MD

Chief Medical Officer

Dr. Craig Zebuda brings nearly two decades of clinical and operational leadership to Yunara Life. After graduating from Albany Medical College and completing his rigorous training at Northwell Health Manhasset, Dr. Zebuda worked as an attending emergency room physician at NYU/Winthrop University Hospital, where he met the visionary team behind CityMD Urgent Care. Recruited to be one of its founding partners, Dr. Zebuda played a pivotal role in CityMD’s journey to becoming one of the nation’s leading urgent care networks. During his tenure as one of the first medical directors, he managed a substantial team of physicians and PAs, drove clinical quality, and led expansion efforts, including launching new markets in Seattle.

Upon his return to New York, Dr. Zebuda helped to advance CityMD’s innovation strategy, as he played an instrumental part in establishing its telemedicine division. He later broadened his leadership scope as a medical director at Fidelis Care Insurance, where he championed patient advocacy and comprehensive coverage models. His expertise spans direct patient care, multi-site operations, payer relations, and healthcare innovation – experience perfectly aligned with Yunara Life’s mission to transform preventive and lifestyle medicine.

Dr. Zebuda was appointed as Chief Medical Officer not only as a true ambassador for the Yunara Lifestyle, but also for his unwavering integrity and deep respect for the trust that patients place in their healthcare providers. As the head of clinical operations, he ensures Yunara Life’s protocols remain on cutting-edge of longevity health, yet ethically grounded in the principle of “do no harm.” Beyond medicine, he is an avid outdoorsman and traveler, passionate about hiking, skiing, and diving, and has explored more than 60 countries, with a particular affinity for South America and Scandinavia.

Esther Han, DO, FACS, FACOS

Head of Hormone Optimization and Pelvic Health

Dr. Esther Han is a board-certified urologic surgeon with fellowship training in Pelvic Medicine and Reconstructive Surgery. She earned her Doctor of Osteopathic Medicine with honors from the University of North Texas Health Science Center and completed her residency in urological surgery at Detroit Medical Center. She is currently the Director of Pelvic Health at the Bladder & Bowel Institute and most recently was the Director of Pelvic Health at Texas Urology Specialists.

Dr. Han’s commitment to patient advocacy extends beyond her clinical practice. As both a Fulbright and Fogarty Scholar, she has participated extensively in global research and medical missions, providing surgical and medical care in underserved communities across Uganda, Malawi, Jamaica, China, and Guatemala. Dr. Han is recognized as both a Texas Top Doc and Top Woman in Medicine; as a well-published Key Opinion Leader in her field, she is frequently spotlighted on multiple TV, radio and podcast interviews.

As the Head of Hormone Optimization and Pelvic Health at Yunara Life, Dr. Han integrates her expertise in pelvic medicine, hormone management, and sexual wellness to deliver comprehensive, evidence-based care. She is dedicated to improving quality of life through advanced diagnostics, personalized treatment plans, and minimally invasive therapies.

Dan Frogel, MD

Board Co-Chair

Clinical & Operations Advisor

Dr. Dan Frogel brings over 20 years of healthcare leadership to Yunara Life, with a deep background in scaling innovative care models. He currently serves as CEO of Thriveworks, one of the largest outpatient behavioral health providers in the U.S., with over 400 locations across 49 states and a rapidly growing virtual care platform.

Prior to Thriveworks, Dr. Frogel was the co-founder and president of CityMD, where he led the company’s expansion to more than 180 urgent care locations across the New York and New Jersey metro areas. His leadership helped define a new standard for accessible, high-quality care and was instrumental in CityMD’s merger with Summit Health and subsequent $8.9 billion acquisition by Walgreens and Cigna-backed VillageMD, one of the largest transactions in U.S. healthcare services.

At Yunara Life, Dr. Frogel brings unparalleled expertise in healthcare operations, growth strategy, and value creation. His experience building and scaling successful, multi-site healthcare platforms is helping Yunara establish a new category at the intersection of preventive medicine, AI-powered health optimization, and luxury wellness.

Mamei Sun, JD

Board Co-Chair

Fundraising, Marketing, & GTM Advisor

Mamei Sun is a recognized leader in AI strategy, enterprise technology, and healthcare innovation. Most recently, she served as Head of AI Go-to-Market Strategy at ServiceNow, where she led global efforts to bring transformative AI products to market across multiple industries.

Previously, Mamei served as Chief of Staff to Oracle founder Larry Ellison and led marketing and brand at Oracle, where she helped drive the company’s modernization roadmap. She played a key leadership role in Oracle’s $28.3 billion acquisition of Cerner Health, overseeing product marketing and strategy for one of the largest deals in health tech history.

In addition to her executive roles, Mamei is an active advisor and investor in early-stage technology companies, with a focus on AI, digital health, and enterprise SaaS. At Yunara Life, she brings unmatched expertise at the intersection of cutting-edge technology and healthcare delivery, helping shape a scalable, intelligent wellness platform designed for the future.

Lily Page

Sales & Strategic Advisor

Lily is a seasoned fintech executive with deep expertise in venture banking and embedded payments. As Head of Embedded Payments at SVB, a division of First Citizens Bank, she leads efforts to build scalable financial infrastructure for high-growth startups. Her work empowers companies to integrate payments seamlessly into their platforms.

Lily specializes in helping founders navigate complex payments ecosystems and brings insight into banking, payments architecture, and revenue enablement, ensuring early-stage companies are set up for long-term success. Her experience spans multiple industries and funding stages.

At Yunara Life, Lily advises on payments strategy and financial operations, aligning infrastructure with product and business goals. Her guidance supports secure, scalable systems that drive user trust and growth. She brings a practical lens to innovation, grounded in years of hands-on industry leadership.

Rex Chou

Brand & Consumer Strategy Advisor

Rex is a brand visionary with deep expertise in modern consumer engagement and direct-to-consumer (DTC) strategy. He currently serves as Director of Brand at e.l.f. Cosmetics, where he drives innovative campaigns and omni-channel growth. His approach blends creative excellence with data-driven brand performance.

Previously, Rex was the Global Marketing Director at L’Oréal, leading international brand initiatives across diverse markets. He later founded Ghost Democracy, a clean skincare brand built for the modern consumer, where he applied his passion for transparency and digital-first storytelling. His work spans legacy brands and disruptive startups alike.

At Yunara Life, Rex provides strategic guidance on brand positioning, consumer engagement, and go-to-market execution. His insight helps craft a cohesive, authentic brand experience across digital and physical touchpoints. With Rex’s leadership, Yunara is building a brand that resonates and endures.

Currently Director of Brand at e.l.f. Cosmetics, former Global Marketing Director at L’Oréal, and founder of Ghost Democracy, Rex offers insight
into modern DTC strategy, omni- channel brand building, and consumer engagement.

Sebastijan Orlić, PhD

Scientific Advisor

Sebastijan is the founder of Quality of Life (QoL), a consulting firm specializing in evidence-based longevity and performance medicine. With a strong foundation in sports nutrition, he has served as the nutritionist for the Croatian Olympics Committee, supporting elite athletes with science-backed strategies. His expertise combines rigorous research with practical health optimization.

At Yunara Life, Sebastijan brings a data-driven approach to enhancing wellness through personalized protocols. He focuses on integrating biological age testing and other advanced metrics into daily health routines, enabling measurable improvements. His work helps translate complex science into actionable, sustainable lifestyle changes.

As a trusted advisor, Sebastijan guides Yunara’s health optimization framework, ensuring it aligns with cutting-edge longevity research. His perspective bridges athletic performance and long-term wellbeing, creating a holistic path to vitality. Through his leadership, Yunara advances personalized, evidence-based care for every user.