Yunara Life
Redefining healthcare as the pinnacle of self-care
Join us as we redefine preventive & longevity medicine as the ultimate act of self-care
Yunara Life
Redefining healthcare as the pinnacle of self-care
Where healthcare meets self-care
Yunara Life was founded and is guided by a world-class team with proven success at leading companies including One Medical, Oracle, CityMD, L’Oréal, and e.l.f. Cosmetics. Leveraging deep expertise in digital health, consumer branding, and multi-site healthcare operations, they are building an innovative, tech-enabled model that seamlessly unites healthcare and self-care.







Problem
When was the last time you asked yourself:
“How does my skin look?”
“Am I losing hair?”
“Should I get a massage this weekend?”
Now… when was the last time you asked:
“How do the inside of my arteries look?”
“Am I becoming insulin resistant?”
“Should I get my blood pressure checked?”
Our culture has ritualized self-care while neglecting preventive care – prioritizing what’s visible and instantly gratifying over what silently undermines longevity and healthspan.
Furthermore, healthcare is lumped in with sickcare. Patients simply going for routine check-ups are forced to share space with people who are acutely ill, unnecessarily exposing them pathogens. Of course preventive care feels like a chore – inconvenient, and even risky – something easy to postpone.
As a result:
- Chronic diseases often go undetected until it’s too late
- Preventable conditions become expensive health burdens
- Even health-conscious people tend to fall through the cracks
We don’t have a knowledge gap.
We have a behavior gap
Self-care
Healthcare
Solution: Rebrand Healthcare
To drive true behavior change, healthcare must feel as good as self-care.
Yunara Life is closing the gap between what people know they should do and what they’re actually motivated to do, by stacking evidence-backed preventive care with experiences they already prioritize and enjoy.
Our hybrid model integrates:
- AI-powered guidance for lifestyle change and behavioral nudges
- Gamified incentives that reward healthy actions with indulgent services
- Integrated lifestyle centers that reimagine healthcare as self-care, by providing frictionless access to labs & scans alongside spa services in a serene environment.
This isn’t just a new way to deliver care, it’s a new reason to want it.
Because healthcare is, in fact, self-care.
GTM Strategy & Timeline
Phase 1 (Months 1–6) - Currently Underway
Goal: Build and test AI-enabled lifestyle medicine platform, while securing and initiating buildout of the flagship physical studio.
- Finalize brand identity, positioning, and design guidelines
- Develop Beta Version of App:
- UX/UI wireframes and user flow navigation
- Branding, visual system, and gamification strategy
- Technical architecture (Apple Health integrations
- Core features: sleep tracking, stress management, onboarding wizard
- Admin management and analytics dashboard
- HIPAA compliance and data security protocols
- Secure and begin buildout of flagship Manhattan location
- Recruit pilot users from LIC LAB + local network
- Pilot beta version of app with gamified rewards with existing LIC LAB patients
- Develop wellness-based partnerships (wearables, zero-proof concepts, etc.)
- Launch pre-marketing campaign (beginning Month 3):
- Influencer strategy (micro, mid-level, macro)
- NYC-based PR outreach
Phase 2 (Months 6 – 12)
Proof of Concept
Goal: Launch hybrid physical-digital wellness model in Manhattan.
- Complete studio buildout with diagnostic lounge + spa treatments
- Hire small on-site team: Office Manager, MD, NP, massage therapist, head spa therapist, cosmetologist
- Launch integrated pilot: app + in-person visits with points-based rewards
- Initial services:
- Medical: DEXA, biological age testing, GLP-1 program, hormone optimization, travel vaccines
- Spa: facials, injectables, head spa treatments, massages, and IV therapies
- Begin monetization via monthly subscriptions + brick & mortar membership
- Continue marketing campaign – social media, host PR events with partners, influencers
- Collect testimonials, refine workflows, track usage metrics
- Track and report KPIs: LTV, CAC, user retention, satisfaction
Phase 3 (Months 12–18)
Seed Round & Scale Prep
Goal: Refine digital platform and expand in-person offerings, demonstrate traction + prepare for seed funding and expansion.
- Refine app features and develop AI output based on pilot data
- Add additional preventive clinical services: STI and UTI treatments
- Continue and expand multi-channel marketing:
- Influencer partnerships and earned media
- NYC events, wellness community integration
- Build out community features (educational/fitness/dining events)
- Optimize core KPIs (LTV, CAC, retention, satisfaction) based on real-time data and insights
- Package traction for investor materials and seed round raise
Future
Goal: Scale and stabilize operations, expand user base, and increase monthly recurring revenue.
- Expand marketing and potential partnerships across NYC
- Open second flagship location in NYC or a new metro (likely DFW as market is ready)
- Expand app features with new modules:
- Personalized AI-based nutritionist & meal plans, personal training/physical therapy guidance
- Mental health integration (telehealth overseen by professionals and combied with in-person support)
- Add on-site advanced diagnostics + concierge therapies
- Peptides
- Skin cancer screening (Vectra – 4 second AI full-body scan)
- Breast ultrasound
- Prepare backend for acquiring new practices and/or franchising (TBD)

Traction
Yunara Life builds on the proven success of LIC Lifestyle & Beauty, Long Island City’s most popular longevity health and medical aesthetics clinic. Grown primarily through word-of-mouth and results-driven care, the brand has earned deep trust – so much so that patients are asking to invest.
What began as a boutique practice is now the launchpad for a scalable, tech-enabled wellness ecosystem.
Key momentum:
- Revenue on track to 12x initial investment in first year of full-time operations
- Investor interest from loyal patients
- Growing waitlist for the full Yunara Life experience
- Proven integration of aesthetics and lifestyle coaching and product-market fit
- Strong brand affinity in a competitive NYC market
- Beta version of app under development
- Early franchisee inquiries from out-of-state markets
Expanding on the vision of “Lifestyle & Beauty” with a tech-enabled platform, a gamified rewards system, and elevated wellness spaces, Yunara Life will transform preventive care into a desirable ritual.
FAQs
Investor Help, Quick Answers
What is Yunara Life?
Yunara Life is a hybrid AI-driven lifestyle medicine platform and luxury wellness center. We integrate preventive healthcare with indulgent self-care, using personalized technology, preventive testing, and gamified rewards to drive sustained healthy behavior. Our mission is to make healthspan optimization feel as rewarding as a spa day.
What problem does Yunara Life solve?
Traditional healthcare is reactive and centered on sick care, while the “wellness” or “biohacking” industry often lacks oversight and offers unproven outcomes. Lifestyle medicine can prevent or reverse up to 80% of chronic disease, yet people struggle to sustain healthy habits without meaningful incentives.
Yunara combines evidence-based prevention with consumer-grade design to create a trusted, aspirational platform that makes preventive care as engaging as self-care.
How is Yunara Life different from other wellness or med spa concepts?
Yunara is not just a spa, app, or clinic – it’s a hybrid gamified behavioral health platform combined with a premium lifestyle center with multiple layers of defensibility:
- Lifestyle medicine platform integrating behavioral health, nutrition, and exercise support
- Preventive testing offerings that guide each user’s individual health goals and actions
- Gamified rewards system tying behavior change to luxury self-care incentives
- High-touch, luxury lifestyle centers that separate well-care from sickcare, by providing frictionless access to labs, scans, and regenerative treatments, where people routinely visit to look and feel good
- Proven medical leadership and deep industry experience
Who is behind Yunara Life?
Yunara was founded by Erika Chen, a board-certified nurse practitioner with experience spanning primary care, emergency medicine, and the aesthetic medicine and beauty industries. The advisory team includes industry leaders from Amazon, Oracle, One Medical, CityMD, L’Oréal, and e.l.f. Cosmetics, bringing expertise in technology, healthcare operations, and consumer branding.
What is the market opportunity?
The convergence of healthcare, wellness, and consumer tech represents a multi-trillion dollar opportunity. Yunara is positioned at the intersection of:
- Preventive and lifestyle medicine ($120B+)
- Longevity & biohacking ($40B+ and growing at an unprecendented rate)
- Med spa industry ($20B+, growing 12% CAGR)
- Corporate wellness and benefits ($60B+ globally)
What traction has Yunara Life achieved so far?
Yunara is building on the success of LIC Lifestyle & Beauty, the most popular medical spa in Long Island City, NY with hundreds of loyal clients. We are now launching the full Yunara platform, with AI-driven tools, gamified incentives, and a flagship lifestyle center in Manhattan. Current patients have been so enthusiastic about the product that they themselves have requested to become investors, and we have a rapidly growing waitlist of interested users. National investor and franchisee interest, early user feedback, brick & mortar design, beta app development and corporate partnership discussions are already underway.
What is the business model?
Yunara combines recurring digital revenue with elevated in-person services, all tied together in a positive feedback loop:
- Essential app tier: Low-cost access for everyone, rewarding healthy behaviors with points and gamified incentives.
- Premium app tier: A subscription unlocks deeper personalization, AI-driven insights, and advanced features tailored to each user’s health journey.
- Brick-and-mortar subscription: Membership to the full Yunara ecosystem, including premium app access plus luxury in-person services (aesthetic, spa treatments, longevity & hormone health), with planned expansion into further preventive screenings and well-care visits (e.g., STI testing, travel vaccines, regenerative medicine).
How are you raising funds?
We are currently raising a pre-seed round via SAFE (Simple Agreement for Future Equity) on a rolling basis, closing December 31st, 2025. The total round size is $1.2 – 1.8 million. Funds will be used to develop the MVP (minimal viable product), build out the Manhattan flagship location, and grow our user base through strategic marketing.
Where can I find more information?
Why now?
As AI wellness apps flood the market, Yunara’s moat lies in combining digital intelligence with in-person luxury experiences that can’t be replicated simply by code. We believe the future of healthcare will be self-care.